YMCA
Spark has partnered with the local YMCA for almost 20 years. One of the most iconic and important American brands, the Y is incredibly important to the community, providing an affordable resource for families, youth and seniors to improve their quality of life. One of the many campaigns the Y runs is the Healthy Kids Day Campaign, which Spark helped to develop creative and promotional items for.
Deliverables
EBlasts
Direct Mail
Banners
Digital Ads
T-Shirt Design
Photo Retouching
Social Media Posts
Digital Banners
Banners & Posters
Taking a theme and extending that creative into multiple assets to be used to promote the campaign both digitally and physically throughout the Y is vital to its success.
![](https://www.sparkfl.com/wp-content/uploads/2023/08/YMCA_Outdoor_Banner_Mockup1.jpg)
T-Shirt Design
Who doesn’t love a cool t-shirt. Spark helped develop this fun design utilizing some of the creative from the theme.
![](https://www.sparkfl.com/wp-content/uploads/2023/11/AdobeStock_393321200_Preview_T-Shirt_Mockup2-scaled.jpg)
Postcards
Direct mail is still an effective tool for marketing, and the Healthy Kids Day postcard is no exception. Creating a fun design and getting into households is a critical piece to the success of each campaign.
![](https://www.sparkfl.com/wp-content/uploads/2023/08/HKD_Postcards1.jpg)
Outcome
This campaign like most for the Y, was a big success. With the combination of creative assets and a superb marketing team a the Y, we were able to gain members and creative awareness around all of the wonderful programs available at the YMCA of South Palm Beach County.