HARBOR BREEZE
The new Harbor Breeze Easy2Hang fans are a game changer for the ceiling fan industry. By eliminating steps and simplifying the installation process, these fans are desirable to PROs and DIYers. Spark was tasked with helping create the naming and branding for these fans, the packaging, point of purchase and on-line promotional videos to help communicate the features and benefits to customers.
DELIVERABLES
Videography
Video Production
Script Writing
Packaging
POP
PACKAGING & POP
A big part of the brand development efforts for Easy2Hang, was application to the Harbor Breeze template. Communicating the features and benefits of the fan clearly and concisely to customer at shelf. Spark crafted copy and visuals for the packaging and the product display that aligned with the overall brand messaging throughout.
PULL-UP BANNERS
Spark created and produced pull-up banners that were used for tradeshows and line reviews meetings, to help communicate the features and benefits of Easy2Hang fans.
VIDEO PRODUCTION
Spark created two videos for Harbor Breeze Easy2Hang Fans. First and second generation. Project included script writing, storyboarding, model and location coordination, videography and video production to final. Both videos appear on the Lowe’s website for various Easy2Hang fans.
Outcome
Easy2Hang fans have produced enormous success in the marketplace and continue to excel as a preferred fan for PRO and DIY shoppers at Lowe’s.
